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College football needs to treat Week 1 as a premium asset, not a dumping ground - Awful Announcing

Former Fox Sports Networks president Bob Thompson argues that college football needs to treat the start of the season like a premium asset.

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Awful Announcing

1 Sep 2026 · 1 min read

College football is back. Instead of starting with a bang, however, it was more like a whimper. And thats a huge economic problem. Last weekend and the upcoming weekend were golden, gift-wrapped sc…

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